About Conclave

The media industry is undergoing a profound economic transformation. Traditional revenue models based primarily on advertising, circulation, subscriptions and broadcasting are being disrupted by digital platforms, social media, streaming services, artificial intelligence (AI) and changing patterns of audience consumption. Media organisations are increasingly operating within a complex ecosystem where technology companies, advertisers, content creators, audiences and regulators compete and collaborate to shape the production, distribution and monetisation of information and entertainment.

AI has added another major dimension to this transformation. Generative AI is increasingly being used for content production, translation, editing, recommendation and audience analytics. While these technologies offer opportunities to reduce costs and improve efficiency, they also raise concerns about employment, copyright, authenticity, misinformation and the future of professional media work.

The economic challenges facing journalism are equally significant. Declining advertising revenues, increasing dependence on digital platforms, competition for audience attention and changing consumer willingness to pay have created questions about the long-term sustainability of news organisations. These challenges are particularly important for local, regional, vernacular and community media, which often operate with limited financial resources despite their important role in representing diverse communities.

Media economics is therefore no longer confined to questions of revenue and profitability. It encompasses issues of ownership, power, labour, technology, regulation, public interest, access, cultural diversity and democratic communication. Understanding these interconnected dimensions is essential for developing sustainable and socially responsible media systems.

The economics of media is increasingly intertwined with technology, politics, culture and society. As traditional media systems encounter unprecedented disruption and new digital ecosystems emerge, there is an urgent need to rethink how media organisations create value, generate revenue, employ professionals and serve the public interest.

Against this backdrop, the decadal edition of National Media Conclave-2026 will provide a multidisciplinary platform to critically examine these transformations and explore pathways towards sustainable, inclusive, innovative and socially responsible media economies. It will provide a national forum for researchers, academics, media professionals, policymakers, industry practitioners and students to examine the changing economic landscape of media.


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I OBJECTIVES I

  • Examine emerging trends and transformations in the economics of traditional, digital and platform-based media.
  • Analyse the impact of AI, automation, OTT, social media and digital platforms on media production, distribution and consumption.
  • Explore emerging and sustainable business models for journalism, entertainment, regional and community media.
  • Critically examine media ownership, concentration, corporate power and the political economy of communication.
  • Discuss the economic implications of data-driven advertising, audience measurement, attention markets and the creator economy.
  • Identify pathways towards economically viable, technologically adaptive and socially responsible media systems.
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I EXPECTED OUTCOMES I

  • Creation of a platform for sharing contemporary research, theoretical perspectives, empirical findings and industry experiences related to media economics.
  • Development of academic and interdisciplinary collaborations among researchers, institutions and media organisations.
  • Generation of evidence-based recommendations on media regulation, competition, digital platforms, copyright and sustainable media development.
  • Identification of emerging and potentially sustainable business and revenue models for media organisations and independent creators.
  • Greater understanding of how AI, automation, data analytics and platform technologies are reshaping the media economy.
  • Greater attention to the economic sustainability and technological development of regional, vernacular and community media.
  • Recognition of emerging challenges relating to employment, professional skills, gig work and automation in the media sector.

SUB -THEMES

WHO'S WHO

  • CHIEF PATRON

    Shri Kanak Vardhan Singh Deo Hon’ble Deputy Chief Minister, Government of Odisha

  • PATRONS

    Shri Suryabanshi Suraj

    Hon'ble Minister of Higher Education, Government of Odisha
    Sj. Bhartruhari Mahtab

    Hon’ble Member of Parliament (Loksabha) & Editor, Prajatantra
    Prof. Chandi Prasad Nanda

    Hon’ble Vice-Chancellor, Utkal University, Bhubaneswar
    Dr. Achyuta Samanta

    Founder of KIIT & KISS, Bhubaneswar

    National Advisory Board

    Prof. BK Ravi

    Hon’ble Vice-Chancellor, Koppal University, Karnataka
    Prof. Manoj Dayal,

    Hon’ble Vice-Chancellor, Kushabhau Thakre University of Journalism and Mass Communication (KTUJMC), Raipur
    Prof. D. V. R. Murthy

    Hon’ble Vice-Chancellor, Andhra Kesari University, Ongole
    Prof. KV Nagaraj,

    Former Professor at Mizoram University & Former Pro Vice-Chancellor, Assam University
    Prof. BP Sanjay,

    Professor, Manipal Institute of Communication, Karnataka
    Prof. VL Dharurkar,

    Emeritus Professor, MGMU, Aurangabad
    -
    Prof. K. Narender,

    Former Professor & HoD, Osmania University
    Prof. C. Pichandi,

    Former Professor and Head, J&MC, PSG College of Arts and Science, Coimbatore
    Prof. P. Bobby Vardhan,

    Former Professor and Head, J&MC, Andhra University, Visakhapatnam
    Prof. Jaishri Jethwaney,

    Former Professor, IIMC & Senior Advisor (Communications), Ministry of Health and Family Welfare

    Conclave Chairman


    Prof. Upendra Padhi

    Director, Institute of Media Studies, Utkal University

    Organising Secretary-cum-Convenor

    Mr. Manoranjan Panda,

    Assistant Professor, Institute of Media Studies, Bhubaneswar

    NATIONAL ORGANISING COMMITTEE

    Prof. Kanchan K. Malik

    Professor, Department of Communication, University of Hyderabad
    Prof. Pradeep Mallick,

    Professor & HoD, Languages, Literature and Aesthetics, School of Liberal Studies, Pandit Deendayal Energy University, Gujarat
    Prof. (Dr.) Mira K Desai

    Professor, SNDT Women's University, Mumbai
    Dr. Fakir Mohan Nahak,

    Director, Public Relations and Media Communication, Manipal University Jaipur
    Prof. Dr. Kiran Prasad

    Dean, Academics Affairs, Dept. of Communication and Journalism Sri Padmavati Mahila University, Tirupati, Andhra Pradesh
    Prof. Saswati Gangopadhyay

    Professor in Mass Communication, University of Burdwan, West Bengal
    Prof. G Balasubramania Raja

    Professor, Dept. of Media and Communication, Central University of Tamil Nadu, Thiruvarur
    Prof. Bindu Sharma

    Director, Institute of Mass Communication & Media Technology, Kurukshetra University, Haryana

    Dr. Snehasis Sur

    Senior Media Educator & Journalist, Kolkata
    Dr. S. Arulchelvan

    Director, Educational Multimedia Research Centre, Anna University, Chennai
    Prof. Vir Bala Aggarwal

    Dean, Faculty of Journalism and Mass Communication IKG Punjab Technical University, Kapurthala
    Dr. Romica Bhat

    Professor, Journalism and Mass Communication Lovely Professional University, Punjab
    Prof. (Dr.) Bachha Babu Professor, University School of Mass Communication Guru Gobind Singh Indraprastha University, Dwarka
    Ms. Debabani Mukharjee

    Assistant Professor, Dept. of Media Science and Journalism, Brainware University, Kolkata
    Dr. R. Raghuram

    Head, Dept. of Visual Communication, DRBCCC Hindu College, Chennai
    Dr. Mihir Ranjan Patra

    Associate Professor, Dept. of Mass Communication Guru Jambheshwar University of Science and Technology (GJUST), Hisar
    Dr. Madhavi Reddy

    Professor and Head, Media & Communication Studies, Savitribai Phule Pune University
    Dr. Debjyoti Chanda

    Professor & Head, Dept. of Mass Communication, Rabindra Bharati University
    Prof. (Dr.) Sunder Rajdeep

    Professor & Head, Dept. of Communication & Journalism, University of Mumbai
    Prof. (Dr.) Kamlesh Singh Duggal

    OSD of Guru Nanak Dev University College, Jalandhar

    LOCAL ORGANISING COMMITTEE

    Dr. Rajeev Kumar Panda

    Dean and Associate Professor, KIIT School of Mass Communication KIIT University, Bhubaneswar
    Dr. Ambika Sankar Mishra

    Associate Professor and HoD, Dept. of Journalism and Mass Communication, Rama Devi Women's University, Bhubaneswar
    Dr. Santosh Kumar Biswal

    Associate Professor, Dept. of Journalism and Mass Communication, Rama Devi Women's University, Bhubaneswar
    Dr. Bandita Kumari Panda

    Associate Professor, Dept. of J&MC & Director, Women's Studies Research Centre, Berhampur University, Odisha
    Dr. Gyanaranjan Mishra,

    Assistant Professor, Birla School of Communication, Birla Global University, Bhubaneswar
    Dr. Hari Krishna Behera,

    Assistant Professor, Institute of Media Studies, Bhubaneswar

    Review Committee

    Dr. Fakira Mohan Nahak

    Director, Public Relations & Media Communication Manipal University Jaipur
    Dr. M.S. Sapna

    Professor and Chairperson, Dept. of Studies in Journalism and Mass Communication, University of Mysore, Mysuru
    Dr. Sathish Kumar

    Professor, Dept. of Journalism and Mass Communication, Kuvempu University, Shimoga
    Dr. Santosh Kumar Biswal

    Associate Professor, Dept. of Journalism and Mass Communication, Rama Devi Women's University, Bhubaneswar
    Dr. Junali Deka

    Assistant Professor, Mass Communication and Journalism, Tezpur University

Speakers

Call for Papers

We invite academicians, professionals, scholars to send their research abstracts and papers as per the sub-themes. The paper should fall under any of the sub-themes. An abstract must include the central thrust of the paper, methodology, findings, keywords, and should not be more than 400 words (12 Times New Roman font size with 1.5 line spacing). The size of the full paper must not exceed the word limit of 5000 including footnotes and references.

The abstract has to be submitted online only (https://forms.gle/dqiT38DA4mJqxADA7). Once an abstract is selected, the participant shall be communicated to send their full paper to e-mail: nmcbbsr@gmail.com.

An abstract booklet will be published and released in the inaugural ceremony.

IMPORTANT DATES

Last Date of Receiving Abstract: September 30

Acceptance Notification: October 6

Last Date of Registration: October 10

Last Date of Receiving Full Paper: October 31

REGISTRATION

AA participant is required to submit the registration form after acceptance of the abstract. Kindly visit the conclave website for submission of abstract & full paper, and registration. Last Date of Registration is October 10 | Visit: https://inmc.org.in

REGISTRATION FEE

A participant is required to submit the registration form after acceptance of the abstract.

Category Without Accommodation (INR) With Accommodation (INR)
Research Scholars / Students 1500 4000
Academician 3000 5500
Delegates from Corporate / NGOs 4000 6500
Spouse 2000 4500

PAYMENT MODE

Registration is considered completed only after the full payment is received. All payments related to National Media Conclave shall be transacted through the online payment system/UPI. In case of any difficulty, you can write to us. There is no refund policy for cancellation. Please note that the Conclave is not responsible for any bank charges.

Account No: 80041010000773

A/C Holder Name: National Conclave

Bank Name: Canara Bank

Address: Shaheed Nagar, Bhubaneswar

IFSC Code: CNRB0002487

MICR Code: 751015004

Note: Please send transfer details by e-mail once the payment is made at nmcbbsr@gmail.com

REGISTRATION ENTITLEMENTS:

  • Opening Ceremony
  • Plenary/Technical Sessions
  • Abstract Book
  • Subsidized Publication
  • 3-day lunch and dinner
  • Cultural Programme
  • Closing Ceremony
  • Certificate of Participation
  • Conference Kit

BEST RESEARCH PAPERS

Research scholars, faculty members and practitioners are encouraged to develop theoretically grounded empirical research papers. The six best research papers shall be selected on the basis of the quality of the abstract, full paper and presentation in NMC through the peer review process.
• The first best paper will get Rs 3000
• The next two best papers will get Rs 2000 each
• The last three best papers in the series will get Rs 1000 each

POST-CONCLAVE PUBLICATION

The selected quality papers shall be considered for the double-blind peer reviewed quarterly journal - MEDIA & COMMUNICATION (ISSN: 3048-605X).

TRAVEL SUPPORT: Participants have to bear the travel expense on their own as there is no travel support from the Conclave side.

*The Conclave shall be held in an offline mode only.

NMC Awards 2026

The 10th National Media Conclave (NMC) Awards-2026 aims at recognising the institutions and organisations of national repute for their outstanding contributions and excellence in media education, public relations, corporate communications, development communications, CSR etc. For nomination details, please visit our website: https://inmc.org.in

    I CATEGORIES: I

  • Lifetime Achievement Award for Excellence in Media Education
  • Lifetime Achievement Award for Excellence in PR Practice
  • Best Journalism and Mass Communication Institute
  • Best Media School for Excellent Student Media Outlet (House Journal)
  • Best Media Institute for Excellence in Research & Publications
  • Best University imparting Journalism and Mass Communication education
  • Best Advertising and Public Relations Institute/Agency
  • Best Public Sector Organisation Implementing PR
  • Best Private Sector Organisation Implementing PR
  • Best Communication Campaign by Public Sector Organisation
  • Best Communication Campaign by Private Sector Organisation
  • Best Public Sector Organisation Implementing CSR
  • Best Private Sector Organisation Implementing CSR
  • Best Corporate Film
  • Best NGO working towards SDGs

GUIDELINES:

Each entry should be submitted along with an entry fee of ₹15000/- (non-refundable) which should be sent in the form of NEFT / RTGS in favor of "National Conclave" payable at Bhubaneswar. In case of multiple entries, the cumulative amount may be sent as a single NEFT/RTGS.

BANK DETAILS: Account No: 80041010000773, A/C Holder Name: National Conclave Bank Name: Canara Bank, Branch: Saheed Nagar, Bhubaneswar, IFSC Code: CNRB0002487, MICR Code: 751015004

Maximum two entries are allowed for one organization/institution.

Entries for NMC Awards-2024 should be submitted for the works completed during 2023-24. Each entry should be accompanied by a short justification on the entitlement of the entry for the award.

Each entry should be submitted to Mr. Manoranjan Panda, Organising Secretary-cum-Convenor, 8th National Media Conclave-2024, C/O-Institute of Media Studies, OCHC Complex, Janpath, Kharavel Nagar, Bhubaneswar, Odisha-751001 | E-mail: nmcbbsr@gmail.com | WhatsApp: 9861977068

BOOK RELEASE

The Conclave will host the RELEASE OF BOOKS related to media and allied disciplines. The authors and/or publishers can submit their request for release of their books. Each book release shall be given 10 minutes time and chaired by an eminent academician / practitioner (to be decided by a committee in consultation with the author/ publisher). This event shall be a sponsored event. The Conclave shall encourage the provision of special price of such books for the conclave delegates.

PROF. SUNIL KANTA BEHERA MEMORIAL LECTURE

In the memory of renowned media academician Prof. Sunil Kanta Behera, there shall be a memorial lecture delivered by prominent media educators during the conclave. The details of the Third Memorial Lecture will be announced later on.

ORGANISERS:

IMS & Utkal University

CONCLAVE VENUE:

KIMS Auditorium, KIIT University Campus, Bhubaneswar, Odisha

CONCLAVE MODE:

The Conclave shall be held in an offline mode only.

Contact us

NMC Secretariat, Institute of Media Studies, OCHC Complex, Kharvel Nagar, Janpath, Unit-3, Bhubaneswar-751001, Odisha

E-mail: nmconclave@gmail.com / nmcbbsr@gmail.com

Call/WhatsApp: +91-9040085633 / 9861977068